ART San Diego
from the press release

ART SAN DIEGO (formerly Beyond the Border ICAF) returns with a new name, larger venue, extended dates and a strong curatorial vision (Sept 2 - 5 / 2010)
APPLICATIONS ARE NOW BEING ACCEPTED (DEADLINE FEB. 28.2010)
FILL OUT APPLICATION HERE | DOWNLOAD FLOORPLAN
San Diego, February 7, 2010. ART SAN DIEGO 2010 (formerly Beyond the Border International Contemporary Art Fair), will be held September 2-5, 2010, at the Hilton San Diego Bayfront Hotel. More than 50 galleries will showcase paintings, sculptures, drawings, prints, photographs, videos, and cutting-edge multimedia artworks. The Fair includes a VIP Opening Night, distinguished guest speakers, luxury brand displays, city-wide cultural programs, and exclusive wine and food events.
ART SAN DIEGO’s venue, the Hilton San Diego Bayfront, rises 30-stories at the edge of San Diego Bay. Designed with world-class sophistication and the largest pillar less ballroom in San Diego, it is the ideal place to browse and acquire art, to learn about collecting, and, simply, to have a very good time.
In an effort to further strengthen the curatorial vision of the fair, ART SAN DIEGO has appointed a new curatorial director, Marcela Quiroz Luna and a strong Curatorial Advisory Committee, comprised of collectors, curators, appraisers, and conservators.
“The experience last year proved that there is a strong appetite for this type of event in San Diego” states Ann Berchtold, Founder | Executive Director, “our move downtown allows a closer relationship with Mexico and opens up unlimited collaborative program opportunities with downtown art organizations and institutions”. Last year the fair drew audiences from North County San Diego, Orange County, Palm Springs and Mexico. More than 2,500 collectors attended the fair’s debut in 2009 and over 70% of the galleries who attended reported strong sales. Consequently the fair has swelled from 30-some dealers in 2009 to an anticipated 53 galleries in 2010. San Diego is one of the wealthiest cities in the country with Rancho Santa Fe ranked by Census as the richest community in the nation. Labor Day weekend draws record crowds to San Diego. We anticipate over 5,000 collectors in 2010.
Fair Info | Schedule | Collector's Club | Press | Contact | Exhibitor Information
Curatorial Committee
Lisa Dennison, Chairman of Sotheby's North and South America
Cecilia Fejardo-Hill, Chief Curator of Museum of Latin American Art
Deborah Klochko, Director, Museum of Photographic Arts
Dale Lanzone, President, International Public Art Marlborough, Marlborough Chelsea Gallery
George Melrod, Editor-in-Chief, art ltd
Matthew Strauss, ARTnews "TOP COLLECTORS IN THE WORLD,” 2009 Summer issue
2010 Spotlight Artists / Galleries Announced ! (Partial List)
Manuel Cerda, Represented by Galeria Enrique Guerrero | Melero Gallery, Mexico City | San Diego
Hugo Lugo, Represented by Ginocchio Galería in Mexico City
Sebastiao Salgado, Represented by the Peter Fetterman Gallery in Santa Monica
Keiko Sugiyama (Japan), Represented by The London Art Consultancy Group
David Adey, 2010 San Diego Art Prize Recipient
De La Torre Brothers, 2010 San Diego Art Prize Recipients
Gail Roberts, 2010 San Diego Art Prize Recipient
Gallery Support
Enhanced Gallery and Audience Experience! ART SAN DIEGO is working closely with the global leader in event management solutions to create a one-of-a-kind fair experience between the galleries, collectors, and sponsors. Our Collector Club on-line community will provide an integrated pre and post fair experience. Galleries will have a unique opportunity to engage collectors prior to the fair and during the fair according to their specific interests.
• Price range for booths:$15- $30 per square foot
• Significant discounts in shipping through our shipping sponsor Craters and Freighters
• One-on-one volunteer support with Art students from SDSU | UCSD VisArts department who act as liasions to you during the fair.
And New this Year:
• State of the ART Lead referral equipment incorporated into booths to capture collectors interest and contact information to allow galleries to create stronger post-fair relationships
• Social Networking opportunities to link collectors with galleries prior to the fair.
• Invitations to select social gatherings: pairing collectors with gallery dealers.
SPONSORS:
Modern Luxury Media / Riviera & Riveria Interiors / Hilton San Diego Bayfront / Qualcomm / American Institute of Wine and Food / Craters & Freighters / YachtFEST / and more.
MEDIA SPONSORS:
Art in America / Artnet / ArtNEXUS / ARTNOW / Art Dailies / Art LTD / ARTROCKS / KPBS / LatinArt.com / VAS / A-List / Emagazine / San Diego Art Journal / and more.
MUSEUM PARTNERS:
Athenaeum / Lux Institute / Media Arts Center / New Children’s Museum / Museum of Photographic Arts / The Art of Photography / San Diego Museum of Art / SDSU Art Gallery / The Stuart Collection | UCSD / visARTS | UCSD / and more.
COMMUNITY & CULTURAL PARTNERS:
CCDC (Centre City Development Corporation) / ConVis (San Diego Convention and Visitors Bureau) / Mexico Tourism Board / San Diego Convention Center Corporation / San Diego Fine Art Society / San Diego Youth Symphony / Unified Port of San Diego / and more.

