from the press release

How Many Billboards? Art In Stead
February 5 - March 12, 2010
Reception: Saturday, February 27, 1-5 pm
www.howmanybillboards.org
The MAK Center for Art and Architecture at the Schindler House is pleased to announce its most ambitious project to date: How Many Billboards? Art In Stead. This large-scale urban exhibition debuts 21 newly commissioned art works for billboards in Los Angeles.
Participating artists:
Kenneth Anger / Michael Asher / Jennifer Bornstein / Eileen Cowin / Christina Fernandez / Ken Gonzales-Day / Renée Green / Kira Lynn Harris / John Knight / David Lamelas / Brandon Lattu / Daniel Joseph Martinez / Kori Newkirk / Yvonne Rainer / Martha Rosler with Josh Neufeld / Allen Ruppersberg / Allan Sekula / Susan Silton / Kerry Tribe / James Welling / lauren woods
Each artist has produced a work especially for this exhibition that responds to the medium of the billboard and interprets its role in the urban landscape. How Many Billboards? investigates art as an idea as well as art as a media for critical intervention.
The exhibition will be located on major boulevards from LAX to central Los Angeles bounded by Washington, La Cienega, Hollywood, and Sunset Boulevards.
Watch the project unfold and subscribe for up-to-date information at www.howmanybillboards.org or follow us on Twitter at www.twitter.com/MAKBillboard.
How Many Billboards? Art In Stead is organized by MAK Center Director Kimberli Meyer with co-curators Lisa Henry, Dr. Nizan Shaked, and Dr. Gloria Sutton, and public art consultant Sara Daleiden.
An orientation station with maps, an exhibition overview, and information on the artists will be on view at the Schindler House through May 2010. A series of public programs and bus tours will be presented to explore the billboard works and examine the relationships between outdoor media, urban space, and visual rights. See program calendar below.
How Many Billboards? Art In Stead is generously supported by the Emily Hall Tremaine Foundation Exhibition Award. Additional funding has been provided by the National Endowment for the Arts; the City of Los Angeles, Department of Cultural Affairs; the City of West Hollywood Arts and Cultural Affairs Commission; the Los Angeles County Arts Commission; and the Audrey and Sydney Irmas Foundation. A special thanks for the in-kind support provided by Rick Robinson, MacDonald Media; and the outdoor advertising industry of Los Angeles.
PUBLIC PROGRAMS:
ARTIST RECEPTION AND DISCUSSIONS
Saturday, February 27, 1-5 pm
How Many Billboards? Reception for the artists, with bus tours of the exhibition
Sunday, February 28, 1-5 pm
How Many Billboards? Panel discussions with participating artists
Location: MAK Center for Art and Architecture at the Schindler House, 835 N. Kings Road, West Hollywood, 90060
Admission: Free
Parking: Public structure at the northeast corner of Kings Road and Santa Monica Boulevard
TOURS
Guided Bus Tours with Curators: The MAK Center will offer open top bus tours led by curators. Schedule details to come.
Bus Tours on Metro: All works will be located on public bus lines. The MAK Center is partnering with the Metropolitan Transit Authority (Metro) to encourage public transit bus ridership as a way of viewing the exhibition due to its geographic scope.
Bike Tours: The MAK Center will work with cycling groups to lead bicycle tours of the exhibition. Details to come.
SCREENINGS
Thursday, March 11, 2010, 6:30pm
Thursday, April 8, 2010, 6:30pm
How Many Billboards? Film and Video Screenings
Co-presented by the MAK Center for Art and Architecture at the Schindler House and the Museum for Contemporary Art, Los Angeles (MOCA)
Film and video works by participating artists Jennifer Bornstein, Eileen Cowin Renée Green, David Lamelas, Allan Sekula, and Kerry Tribe.
Location: MOCA Grand Avenue, Ahmanson Auditorium
Parking: www.moca.org/pdf/Parking_directions_GA.pdf
Admission: Free
PANEL DISCUSSIONS and LECTURES
Wednesday, March 24, 2010, 7pm
How Many Billboards? Panel: Visual Rights to the City
Co-presented by the MAK Center for Art and Architecture at the Schindler House, the Library Foundation of Los Angeles and California Lawyers for the Arts
This panel, comprised of outdoor media professionals and legal experts, will focus on the city's recent debate surrounding LED billboards and illegal signage, and examine free speech rights as they relate to images on the streets. The panel will be facilitated by panel series curator Anne Bray of Freewaves.
Participating Panelists:
Toby Miller, Professor of Media & Cultural Studies, UC-Riverside
Rick Robinson, General Manager, MacDonald Media
Christine Pelisek, Journalist, LA Weekly
John Tehranian, Attorney and Partner, One LLP
Location: ALOUD at Central Library Mark Taper Auditorium, Fifth & Flower Streets, Downtown Los Angeles, 90071
Admission: Free, reservations recommended: www.aloudla.org or (213) 228-7025
Parking: 524 S. Flower St. Garage, $1 until 8:45 p.m. with Los Angeles Public Library card validation
Tuesday, April 6, 2010, 7pm
How Many Billboards? Lecture: Renée Green
Co-presented by the MAK Center for Art and Architecture at the Schindler House and the Master of Public Art Studies Program at the University of Southern California Roski School of Fine Arts in Los Angeles
Location: MAK Center for Art and Architecture at the Schindler House, 835 N. Kings Road, West Hollywood, 90060
Admission: Free with the price of admission to the Schindler House or USC student ID
Parking: Public structure at the northeast corner of Kings Road and Santa Monica Boulevard
Thursday, April 15, 2010, 7pm
How Many Billboards? Panel: The Visual Ecology of Advertising and Architecture
Co-presented by the MAK Center for Art and Architecture at the Schindler House, the Southern California Institute of Architecture (SCI-Arc) and the Goethe-Institut Los Angeles
This panel, comprised of outdoor media, art, architecture, and planning experts, will focus on current architectural signage and surface strategies to review the city's relationship between consumer ads and urban structures. The panel will be facilitated by panel series curator Anne Bray of Freewaves
Participating Panelists:
Bill Roschen, Principal, Roschen van Cleve Architects
Mirjam Struppek, President, International Urban Screens Association
Alan Bell, Senior City Planner, City of Los Angeles
Dennis Hathaway, President, Coalition to Ban Billboard Blight
Location: SCI-Arc W. M. Keck Lecture Hall, 960 East 3rd Street, Downtown Los Angeles, 90013
Admission: Free
Parking: The building entrance and parking lot are located at 350 Merrick Street, between 4th Street and Traction Avenue. Parking is free.
BOOK LAUNCH
The MAK Center will host a book launch at the Schindler that will consist of a panel comprised of artists, designers, and critics involved in questions surrounding art and popular media culture. Details to come.
The MAK Center for Art & Architecture at the Schindler House is located at 835 N. Kings Road in West Hollywood. Public hours are Wednesday through Sunday, 11 a.m. to 6 p.m. Free admission for Friends of the Schindler House and on Fridays, 4 to 6 p.m. Parking is available at the public structure at the northeast corner of Kings Road and Santa Monica Boulevard. For further information, contact www.MAKcenter.org or call (323) 651-1510.