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The Future is Now

by Richard Gleaves

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San Diego's Rancho Bernardo Inn is a top-end luxury resort distinguished by a PGA-level golf course, three pools, and a restaurant which boasts both molecular cuisine and a plug from America's greatest living food writer.

The Inn can now add another notch to its belt under the category of Marketing So Advanced It Qualifies as Museum-Grade Art. I'm referring to their current promotional offer entitled Survivor Package, which in its studied blurring of corporate practice, long-term global economic trends, cultural and institutional self-critique, subtextual subversiveness, and (not least) downright cheek makes it a worthy match of Brian Goeltzenleuchter's current show at OMA.

The deal is straightforward: from August 16 to 31 the Inn is offering rooms at the following rates:

  • $219 standard luxury
  • $199 without breakfast
  • $179 without honor bar
  • $159 without A/C or heat
  • $139 without pillows
  • $109 without sheets
  • $89 without lights (except one bulb in bathroom)
  • $59 without linens
  • $39 without toiletries (BYOTP)
  • $19 without bed (tent provided)

For more information (including a priceless photo of the tent) see today's Union-Tribune.