The Future is Now
San Diego's Rancho Bernardo Inn is a top-end luxury resort distinguished by a PGA-level golf course, three pools, and a restaurant which boasts both molecular cuisine and a plug from America's greatest living food writer.
The Inn can now add another notch to its belt under the category of Marketing So Advanced It Qualifies as Museum-Grade Art. I'm referring to their current promotional offer entitled Survivor Package, which in its studied blurring of corporate practice, long-term global economic trends, cultural and institutional self-critique, subtextual subversiveness, and (not least) downright cheek makes it a worthy match of Brian Goeltzenleuchter's current show at OMA.
The deal is straightforward: from August 16 to 31 the Inn is offering rooms at the following rates:
- $219 standard luxury
- $199 without breakfast
- $179 without honor bar
- $159 without A/C or heat
- $139 without pillows
- $109 without sheets
- $89 without lights (except one bulb in bathroom)
- $59 without linens
- $39 without toiletries (BYOTP)
- $19 without bed (tent provided)
For more information (including a priceless photo of the tent) see today's Union-Tribune.


