Brian Goeltzenleuchter at OMA
"Institutional Wellbeing: Testing Center Table (front view)" - Brian Goeltzenleuchter
FOR IMMEDIATE RELEASE
Contact: Danielle Susalla, Assistant Director, 760.435.3722, danielle@oma-online.org
Contact: Dr. Teri Sowell, Director of Exhibitions and Collections, 760.435.3730, teri.sowell@oma-online.org
Institutional Wellbeing: An Olfactory Plan for Oceanside Museum of Art
Institutional Wellbeing: An Olfactory Plan for Oceanside Museum of Art is a site-specific installation created by conceptual artist Brian Goeltzenleuchter that explores the perception of fragrance as an art media for interior environments. It playfully exploits the language of corporate aesthetics as well as new age healing to create and brand a scent for the museum using the latest in scent engineering technology. The exhibition will be on view through August 9, 2009.
Curatorial Statement
Institutional Wellbeing questions intersections between art, science, commodity and entertainment. Through various personas: artist, new age healer, corporate president and motivational speaker, Brian Goeltzenleuchter scrutinizes the role museums play in a world driven by image-based advertising and consumer capitalism.
"Institutional Wellbeing: Wellness Test (#2)" detail - Brian Goeltzenleuchter
Life has become about having, not living. We create self identity and negotiate social relations through consumer action, evaluating products based on the image and lifestyles they project through advertising. With sensory engineering and corporate savvy, Goeltzenleuchter has designed an environmental fragrance for Oceanside Museum of Art aimed at enhancing aesthetic experience and increasing individual wellbeing. By means of feel good science and consumer marketing, Goeltzenleuchter informs us what we need and offers us what we must have. Ultimately, Institutional Wellbeing reveals the organizational forces behind the production of culture and the power of image marketing in grand corporate style.
To survive, museums have become centers of entertainment, as aesthetic contemplation has given way to event driven spectacle and museum store shopping. But as purveyors of good taste, museums offer an excellent value in the crafting of self image. With every purchase of OMA fragrance, we provide the user with the cache of a well respected art museum. Did I mention the OMA fragrance is available for purchase in the Museum Store?
- Dr. Teri Sowell, Director of Exhibitions, Oceanside Museum of Art
Oceanside Museum of Art
704 Pier View Way
Oceanside, CA 92054
760.435.3720
www.oma-online.org
www.cphomedecor.com/brian/index.php
www.cphomedecor.com/
Comments
To have or have not, like said Big Ernest... I'm happy to have some news from San Diego. Here, in France, we have an exposition of Andy Warhol (in Paris) and about graffitis and hip hop art in le Grand Palais : it's for you Kevin...
I almost finish my book about the road of Jack Kerouac : i hope to give you my book in september.
Amitiés
Guillaume "Cherouac"
Posted by: Chérel | avril 1, 2009 08:07 AM